Privacy policy

Last updated: August 28, 2026

Loyal T Company LLC, doing business as Loyal T Co. ("Loyal T," "we," "us," or "our"), operates this store and website. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit loyaltcompany.com, purchase from us, contact us, or otherwise use our services.

Personal information we collect

Depending on how you interact with us, we may collect:

  • Contact and order information: name, email address, telephone number, billing and shipping addresses, order number, products purchased, returns, and related transaction details.
  • Payment information: payment method and transaction status. Payment-card details are processed by Shopify and its payment providers; Loyal T does not receive or store complete payment-card numbers.
  • Communications: messages, support requests, return details, reviews or other information you choose to send us.
  • Device and usage information: IP address, browser and device type, identifiers, pages and products viewed, referring pages, cart activity, and interactions with the site, emails, forms, or advertisements.
  • Marketing and consent information: email or SMS subscription status, consent records, message interactions, preferences, and opt-out activity.

How we collect information

We collect information directly from you; automatically through cookies, pixels, local storage, and similar technologies; and from service providers and partners that help operate our store, fulfill orders, process payments, deliver messages, prevent fraud, measure performance, or advertise our products.

How we use personal information

We may use personal information to:

  • process payments, fulfill and ship orders, provide tracking, handle returns, and provide customer support;
  • operate, secure, troubleshoot, personalize, and improve our store and services;
  • detect fraud, abuse, security incidents, and violations of our terms;
  • send transactional messages about orders and accounts;
  • send marketing by email or text when permitted by law and your choices;
  • measure marketing performance and show relevant advertising; and
  • comply with law, respond to lawful requests, and protect our rights and the rights of others.

How we disclose personal information

We may disclose personal information as reasonably necessary to service providers and partners that support our business, including Shopify and payment providers; print-on-demand and other fulfillment providers; shipping carriers; Klaviyo and other email, SMS, analytics, advertising, fraud-prevention, hosting, and customer-support providers; professional advisers; and government authorities or other parties when required by law or necessary to protect rights and safety.

We may also disclose information in connection with a merger, financing, acquisition, reorganization, bankruptcy, or sale of all or part of the business. We do not disclose personal information to third parties for their own unrelated marketing purposes without your direction or consent.

Shopify

Our store is hosted by Shopify. Shopify processes information about your use of the store to provide and improve its services and, depending on enabled settings, may use information from interactions across merchants to support analytics, fraud prevention, personalization, or advertising. Learn more in Shopify's Consumer Privacy Policy and manage applicable Shopify privacy choices at the Shopify Privacy Portal.

Cookies and targeted advertising

We and our providers use cookies and similar technologies to keep the store working, remember preferences and carts, understand site use, measure campaigns, and support advertising. Depending on where you live, some advertising-related disclosures may be considered a "sale," "sharing," or targeted advertising under applicable privacy law.

You can manage applicable Shopify advertising and browser choices through the Shopify Privacy Portal. You can also use browser controls to block or delete cookies, although doing so may affect store features. Where required, we honor recognized opt-out preference signals such as Global Privacy Control.

Email marketing

You may unsubscribe from promotional email at any time by using the unsubscribe link in an email. Opting out of marketing does not prevent us from sending non-promotional messages about an order, account, return, or customer-service request.

Text messaging and mobile data

If you expressly opt in to receive text messages, we collect and process your mobile number, consent records, message interactions, device and browser information, and relevant shopping activity to operate the program, provide support, measure performance, and comply with law. Consent to receive marketing texts is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help, or contact hello@loyaltco.com.

Our site uses cookies and similar technologies to keep track of items placed in a shopping cart, including when a cart is abandoned. If you consented to text messages, this information may be used to determine when to send cart reminders by text.

Text-messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes. We may disclose this information to service providers, telecommunications carriers, and platform providers only as necessary to operate the messaging program and subject to appropriate confidentiality and use restrictions.

Data retention and security

We retain personal information only as long as reasonably necessary for the purposes described here, including providing services, maintaining business and tax records, resolving disputes, enforcing agreements, and complying with law. We use reasonable administrative, technical, and organizational safeguards, but no method of transmission or storage is completely secure.

Your privacy rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a portable copy of personal information, and to opt out of certain targeted advertising, sale, or sharing. These rights may be subject to legal exceptions. To submit a request, email hello@loyaltco.com or use our contact form. We may need to verify your identity or an authorized agent's authority. We will not discriminate against you for exercising an applicable privacy right.

Children

Our services are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it as appropriate. We do not knowingly sell or share personal information of individuals under 16 for targeted advertising.

International processing

Our providers may process personal information in countries other than where you live. When required, we rely on legally recognized safeguards for those transfers.

Third-party links

Our site may link to services we do not control. Their privacy practices are governed by their own notices, and we encourage you to review them.

Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. We will post the revised policy here, update the date above, and provide any additional notice required by law.

Contact us

Questions or privacy requests can be directed to Loyal T Company LLC, doing business as Loyal T Co., at hello@loyaltco.com, by phone at +1 (716) 235-3260, or through our contact form.